The Spark Gap
Reframed: The original insight is either missing, buried, or too generic.
The Vision Gap asks:What was the ah-ha that made this company necessary?
The diagnostic layers
Six Layers of the Vision Gap
A Vision can sound ambitious and still fail to travel.
The Problem Gap
Reframed: The company is explaining the solution before making the pain matter.
The Vision Gap asks:What problem does the audience already feel, and can we make it vivid?
The Audience / Relevance Gap
Reframed: A Vision for everyone becomes emotionally specific to no one.
The Vision Gap asks:Who is this for, and why will they care right now?
The Possibility Gap
Reframed: The Vision fixes the present but does not open a future.
The Vision Gap asks:What new world, behavior, category, or opportunity becomes possible?
The Credible Bridge Gap
Reframed: The future sounds desirable, but the company has not shown why it can credibly lead people there.
The Vision Gap asks:What proof, team, product, traction, or backstory makes the Vision believable?
The Contagion Gap
Reframed: The Vision may be understood internally but does not travel through the Boulevard of Communication.
The Vision Gap asks:Can employees, customers, partners, investors, analysts, and media retell the Vision without diluting it?